DIVERSITY  MEASUREMENT  ACT  STATEMENT

Founded in 2023 and launched in 2024, Prisma has dedicated itself to reshaping the wedding industry by prioritizing cultural representation and inclusivity in every love story. Prisma's end-to-end solutions focus on telling authentic, diverse narratives while upholding values of constant visual and digital innovation and enduring partnerships (whatever that might look like).

Based in Atlanta but operating remotely, Prisma is a proudly woman-owned company, connected by a creative workforce and collaboration network, fostering a 90% female composition across the globe (at the time of writing this act). While our collaboration network changes, Prisma’s pre-launch network that helped bring it to life for launch represented the following highlights: 

• 90% identified as female
• 67% are white, 25% Asian, 8% Black in ethnicity/race
• 50% identified as heterosexual; while 20% are bisexual, 20% lesbian or gay, and 10% pansexual
• 33% identified as pre-engagement in audience type
• 10% identified as international in location (non-US)
• 10% identified as neurodivergent
• 30% identified as multilingual (representing languages of Spanish, Slovenian, English, German, and Korean)
• 90% identified as non-religious

This statement covers a reporting period of April 2023 - April 2024.

Business Structure, Activities, and Community Engagement

Prisma's products and services are designed internally. Anything that requires physical printing or digital engineering is produced by third-party partners that we consciously select and curate as a Prisma partner.

Definitions of Diversity

For the purpose of this act, "diversity" includes Cultural Identities, Religious Identities, Sexual Preference Identities, Race Identities, Ethnic Identities, and Language Identities. Our aim is for our partners to reflect our couples, our couples to reflect our greater communities, and our greater communities to feel seen in the stories we tell.

Criteria

The governing criteria for in which we measure diversity includes:

• Demographic Diversity: Measuring the representation of various cultural backgrounds within our clientele. This includes: 1) Sexual Orientation; 2) Religious/Spiritual Identity; 3) Gender Identity
• Geographical Spread: Assessing the geographic diversity of community members to ensure a broad cultural representation
• Active Engagement: Measuring the level of active participation from diverse cultural groups
• Cultural Collaborations: Evaluating the number and quality of collaborations with cultural influencers, organizations, or experts
• Partnership Diversity: Assessing the diversity of partnerships and alliances representing various cultural backgrounds
• Multilingual Support: Evaluating the provision of content and communication in multiple languages
• Accessibility Standards: Ensuring community platforms are accessible for diverse backgrounds

Our Commitment and Evaluation

Prisma commits to:

Ensure diversity in our vendor network.

To ensure our people and partners reflect the couples we work with, Prisma’s vendor network will include representation from the identity groups that align with that of our couples. We will track and analyze the diversity of our vendor network annually, aim to maintain a diversity index increase of at least 5% each year to reflect wider identity groups.

Promote diversity in our people and brand partners.

Our people are our priority. To maintain our cultural integrity and amplify a spirit of belonging within Prisma, we will conduct project-end feedback surveys for our external brand partners; and host annual focus group discussions with our internal people (contractors or FTE) to gather insights on inclusivity and collaboration experiences.

Strive for diverse client representation.

To ensure our couples represent our greater community, Prisma aims to achieve a >90% satisfaction rate in feedback related to how well our designs capture and celebrate diverse love stories. To do this, Prisma will track the diversity of our design inspiration sources ensuring that our design elements are inspired by various cultural, artistic, and historical influences.

Present vendor options across identity groups.

By year 3, our base commitment is an accessible vendor network that includes diversity across ownership (i.e. Black-owned, Queer-owned, women-owned, Muslim-owned businesses); and for those vendors who do not represent your desired identity, we will provide a list of vendor options we can reach out to in hope of supporting your special day.

Capture and share demographic data annually.

Our first focus is to impact our community. Then, we want to impact our industry. When we look around the wedding industry, we see cookie-cutter designs and stories. But we are not cookiecutter – and neither are our love stories. To ensure this message reverberates beyond Prisma, we will conduct research and present our findings in an annual report to spread consumer and wedding culture insights to our peers in the industry.

This statement is approved and signed by:

Sarah Butler

April 5, 2024